A brand your whole team can use.
We design brand identities in London: a logo, typefaces, colours and the rules for using them, built from scratch or rebuilt from what you already have. Rron Imami, Co-founder and Creative Director, leads the work. You finish with one short guide your staff and suppliers can follow, and files that hold up from the icon in a browser tab to a shopfront.
Who it is for
For owners and marketing leads whose brand has to work harder than it does now. Usually one of these is true:
- You are starting something new and want it to look established before the first customer sees it.
- Your brand looks different on the website, the van, the proposal template and the social posts, because each was made by a different person at a different time.
- You have a logo and not much else: no colours written down, no typefaces, and nobody sure which file is the right one.
- You are about to build a website or an app, and want the brand settled first.
For growing businesses, the brand is often the first of three jobs, with the website and the admin behind it.
What you get
Distinct directions to choose from, then the one you choose developed in full.
A logo that works at every size, down to the icon in a browser tab, in the versions you need for screen and print.
Colours, typefaces and usage rules in one short guide, written for the people who will use it, from your team to your printer.
A design system, when a website or app comes next: one shared kit of type, colour and components, so every page and screen matches.
Every file we make
The logo's source files come with the finished work, and nothing is locked to us.
A website or an app can join the same scope, made by the same people: see website design and build and product and UX design.
How it runs
A call with Rron about what the business does, who buys from it, and what is not working with the brand you have.
A written scope before any work starts, naming what we will make, who will make it and the dates. You agree it before we begin.
Directions. Distinct routes for the identity, each shown on the things your brand will appear on. You choose one.
Development. The chosen route built out in full, with a weekly look at real progress.
Handover. The guide, the logo files and the source files.
On its own, a brand identity fits a sprint: a fixed piece of work over a few weeks with one named outcome. When a website follows, both run as one project in milestones. More on how a project runs.
What to bring
- What the business does and who buys from it, in your own words.
- Anything you have now: logo files, old guidelines, the website, a few things you have had printed.
- Brands you admire, in any sector, and what you like about each one.
- Where the brand has to work: signage, vehicles, packaging, a website, an app, social posts.
- Who decides, so they are on the calls that matter.
- Any fixed date, such as a launch or an opening.
You do not need a written brief. The files you have are enough to start.
An example
A B2B training company needed a brand and a website. Rron designed the identity from scratch and built a one-page website for it as a freelance project in 2026, working directly with the two founders. From the first call to a live brand and website took six weeks, and the site has been live since September 2026. Made before the studio, so it is not presented as a Giant Entity project, and the client is not named.
If you make physical products, the new look can carry through to 3D product visuals made from your CAD files.
Questions
How long does a brand identity take?
The written scope gives you the dates before any work starts, because the time depends on how much the brand has to cover: a logo and a short guide is quicker than an identity that also has to work on vehicles, packaging and a website.
Can you refresh our brand rather than start again?
Yes. We can rebuild an identity from what you already have, keeping what your customers recognise and fixing what does not work.
What files do we get at the end?
You get every file we make, including the logo's source files, and nothing is locked to us. That covers the logo for screen and print, the guide, and any design system in the scope.
Can you build the website as well?
Yes. The person who designs your brand also builds your website, so the identity you approve is the one that goes live. Both can sit in one written scope, or the website can follow later.
How much does a brand identity cost?
We quote a fixed price in the written scope, after a call, because the cost depends on what the brand has to cover. You see the scope and the price before you commit to anything.
Do you work with businesses outside London?
Yes. We are based in London and work across the United Kingdom. Calls are by phone or video, whichever you choose when you book.
Book a call
The call is with Rron Imami. Bring what you have, even if it is only a logo file and a launch date.
Not sure which? Plan your project